Cartoon Network
Brand Identity, Motion and Design System
Brand Identity, Motion and Design System
Cartoon Network celebrates a legacy of genre-defining entertainment and cultural influence. Our rebrand efforts included a 360Ëš approach that included visual identity, motion toolkit, social, OOH and sonic which we then codified into comprehensive guidelines and templates for CN.
Role: Design
Role: Design
Completed at BUCK
Executive Creative Director:Â Luisa Murray
Group Creative Director:Â Joe Mullen
Executive Producer:Â Emily Rickard, Kirsten Collabolletta
Creative Director: Jeni Wamberg
Brand Strategy Director:Â Marla Moore, Asia Hunt
Associate Creative Director:Â Kirk Johnson
Senior Art Director: Eduardo Gooda
Producer: Andrew Chan Gladstone, Adam Reeb
Copywriter: David Evans
Design:Â Jose Flores, Joel Plosz, Vicky Chong, Emilia Tonello
Animation:Â Adelir Boeira, Filipe Consoni, Esteban Esquivo, Nick Petley
Editors: Billy Kostka, Robert Bailey
Sonic Branding:Â Antfood
Executive Creative Director:Â Luisa Murray
Group Creative Director:Â Joe Mullen
Executive Producer:Â Emily Rickard, Kirsten Collabolletta
Creative Director: Jeni Wamberg
Brand Strategy Director:Â Marla Moore, Asia Hunt
Associate Creative Director:Â Kirk Johnson
Senior Art Director: Eduardo Gooda
Producer: Andrew Chan Gladstone, Adam Reeb
Copywriter: David Evans
Design:Â Jose Flores, Joel Plosz, Vicky Chong, Emilia Tonello
Animation:Â Adelir Boeira, Filipe Consoni, Esteban Esquivo, Nick Petley
Editors: Billy Kostka, Robert Bailey
Sonic Branding:Â Antfood